34
yellow scarf
Skip itPrices mostly outside the sweet spot ($5.83–$13.40) — this niche doesn't clear our bar today.
Review moat
Great414.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$167K$167K/yr · 1.1M searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.05avg listing price — sweet spot $15–$100
Returns
Bad7.1%return rate — above 5% kills the launch gate
Price range
Bad$5.83–$13.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns