43
yellow ribbon pin
Skip itSoft demand (-67.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great301.76avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Price range
Okay$5.51–$23.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$10K$10K/yr · 30K searches
Growth
Bad-67.8%90-day search growth — must beat 0% to launch