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yellow raincoat
Worth a lookShows a sweet-spot price point ($28.03 avg), but weak search conversion (0.3%) keeps it on the watch list.
Avg price
Incredible$28.03avg listing price — sweet spot $15–$100
Price range
Great$9.11–$52.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay3,631.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 949K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale