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yellow poncho
Worth a lookShows demand growing +140.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+140.8%90-day search growth — must beat 0% to launch
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$4.56–$25.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,869.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 31K searches
Signals Trending