53
yellow maxi dress
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but high returns (19.1%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.62avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Review moat
Good1,343.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.16–$226.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$71K$71K/yr · 1.2M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad19.1%return rate — above 5% kills the launch gate