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yellow hoodie
Skip itSoft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.51avg listing price — sweet spot $15–$100
Price range
Great$8.01–$50.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 798K searches
Review moat
Bad10,460.61avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate
Growth
Bad-46.4%90-day search growth — must beat 0% to launch
Signals High Returns