56
yellow hat
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great$6.98–$51.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.33avg listing price — sweet spot $15–$100
Growth
Good+45.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$160K$160K/yr · 389K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,854.66avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.5%return rate — above 5% kills the launch gate
Signals High Returns