44
yellow flannel
Skip itHigh returns (13.0%) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Price range
Great$9.74–$39.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,693.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 123K searches
Returns
Bad13.0%return rate — above 5% kills the launch gate