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yellow dress shirt
Skip itHigh returns (12.2%) — this niche doesn't clear our bar today.
Avg price
Great$19.73avg listing price — sweet spot $15–$100
Price range
Great$12.57–$27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,553.38avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 97K searches
Returns
Bad12.2%return rate — above 5% kills the launch gate
Signals High Returns