48
yellow cardigan
Skip itHigh returns (10.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.38avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$12.44–$35.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,669.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay$184K$184K/yr · 1.0M searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
Returns
Bad10.8%return rate — above 5% kills the launch gate