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yellow button up shirt men
Skip itHigh returns (10.7%) — this niche doesn't clear our bar today.
Avg price
Great$19.83avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$8.70–$30.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,741.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 258K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad10.7%return rate — above 5% kills the launch gate
Signals High Returns