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yellow beanie
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.83–$29.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Market size
Okay$163K$163K/yr · 252K searches
Review moat
Bad7,900.64avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.8%return rate — above 5% kills the launch gate
Growth
Bad-50.4%90-day search growth — must beat 0% to launch