Skip to content
54

yellow baseball cap

Worth a look

Shows sweet-spot pricing room ($7.04–$51.72), but a small market ($58K/yr) keeps it on the watch list.

Market size 15Growth 70Conversion 50Competition 78Returns 22Price range 81Avg price 80Brand share 79Review moat 24Quality gap 52

Price range

Great$7.04–$51.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.06

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Growth

Good+52.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,626.34

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Market size

Bad$58K

$58K/yr · 85K searches

Products