yellow bandana
Worth a lookShows demand growing +122.8% this quarter, but prices mostly outside the sweet spot ($4.90–$16.80) keeps it on the watch list.
Growth
Incredible+122.8%90-day search growth — must beat 0% to launch
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,470.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$147K$147K/yr · 177K searches
Avg price
Okay$9.04avg listing price — sweet spot $15–$100
Returns
Bad5.4%return rate — above 5% kills the launch gate
Price range
Bad$4.90–$16.80cheapest to priciest tracked listing — scored on the share inside $15–$100