45
yamaka
Skip itSoft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great222.74avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$7.74–$193.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$160K$160K/yr · 415K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch