57
yacht rock
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.78avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+69.9%90-day search growth — must beat 0% to launch
Price range
Good$7.13–$163.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,014.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 555K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad15.8%return rate — above 5% kills the launch gate