59
y2k
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$8.47–$37.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$535K$535K/yr · 13.8M searches
Review moat
Good1,373.19avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale