40
y2k beanie
Skip itSoft demand (-58.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$12.41avg listing price — sweet spot $15–$100
Price range
Good$6.03–$25.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,258.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 670K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-58.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand