45
wrist coil keychain
Skip itPrices mostly outside the sweet spot ($3.18–$14.71) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,781.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.85avg listing price — sweet spot $15–$100
Market size
Bad$68K$68K/yr · 158K searches
Price range
Bad$3.18–$14.71cheapest to priciest tracked listing — scored on the share inside $15–$100