46
wrap sweater
Skip itSoft demand (-86.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.01avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$10.08–$42.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good690.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$12K$12K/yr · 377K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-86.4%90-day search growth — must beat 0% to launch
Returns
Bad13.5%return rate — above 5% kills the launch gate