51
wrangler
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$39.46avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 6.8M searches
Price range
Good$13.75–$141.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Review moat
Bad21,244.47avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.4%return rate — above 5% kills the launch gate
Signals High Returns