40
wool scarf men
Skip itSoft demand (-78.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.86avg listing price — sweet spot $15–$100
Price range
Great$12.20–$76.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good593.94avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 70K searches
Growth
Bad-78.5%90-day search growth — must beat 0% to launch