45
wool hat
Skip itSoft demand (-82.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$19.22avg listing price — sweet spot $15–$100
Price range
Great$5.68–$79.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,469.87avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 149K searches
Growth
Bad-82.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand