47
wool coats for women
Skip itSoft demand (-87.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Price range
Incredible$21.71–$91.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.08avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,587.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay$107K$107K/yr · 2.3M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-87.6%90-day search growth — must beat 0% to launch
Returns
Bad23.0%return rate — above 5% kills the launch gate