48
wool ankle socks women
Skip itSoft demand (-46.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.84avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$11.91–$61.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good$419K$419K/yr · 1.1M searches
Review moat
Okay2,003.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.1%90-day search growth — must beat 0% to launch