45
womens wrap sweater
Skip itSoft demand (-62.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.60avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$9.95–$66.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay3,486.57avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.4%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 363K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.2%90-day search growth — must beat 0% to launch