33
womens wool & pea coats
Skip itHigh returns (17.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.01avg listing price — sweet spot $15–$100
Price range
Incredible$18.42–$74.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,976.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 235K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.9%90-day search growth — must beat 0% to launch
Returns
Bad17.3%return rate — above 5% kills the launch gate
Signals High Returns