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womens long puffer vest
Skip itSoft demand (-79.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$36.11avg listing price — sweet spot $15–$100
Price range
Great$10.73–$93.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good868.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$127K$127K/yr · 463K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.9%90-day search growth — must beat 0% to launch
Returns
Bad18.6%return rate — above 5% kills the launch gate