Skip to content
40

womens fitted sweater

Skip it

Soft demand (-82.1% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 4Competition 95Returns 6Price range 63Avg price 75Brand share 86Review moat 24Quality gap 57

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Avg price

Great$15.16

avg listing price — sweet spot $15–$100

Price range

Good$4.94–$32.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,110.58

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$48K

$48K/yr · 1.0M searches

Returns

Bad10.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-82.1%

90-day search growth — must beat 0% to launch

Products