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wolverine jacket
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Avg price
Great$70.42avg listing price — sweet spot $15–$100
Review moat
Good940.44avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$5.95–$170.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$23K$23K/yr · 64K searches
Growth
Bad-37.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad12.1%return rate — above 5% kills the launch gate