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wizard hat
Worth a lookShows a thin review moat (250 avg reviews), but high returns (6.0%) keeps it on the watch list.
Review moat
Great250.39avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.26avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$6.94–$32.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Market size
Okay$165K$165K/yr · 502K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 5% kills the launch gate