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wizard costume
Worth a lookShows a sweet-spot price point ($28.76 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Incredible$28.76avg listing price — sweet spot $15–$100
Price range
Great$10.91–$61.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good804.63avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$336K$336K/yr · 1.4M searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Signals High Returns