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witch outfit
Skip itHigh returns (14.0%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$35.95avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$7.21–$69.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good680.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 327K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad14.0%return rate — above 5% kills the launch gate