39
wishbone necklace
Skip itSoft demand (-59.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great109.75avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.68avg listing price — sweet spot $15–$100
Price range
Great$7.62–$39.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 112K searches
Growth
Bad-59.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier