38
winter sleep sack
Skip itSoft demand (-48.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.04avg listing price — sweet spot $15–$100
Price range
Incredible$15.34–$53.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Okay2,342.17avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 49K searches
Growth
Bad-48.5%90-day search growth — must beat 0% to launch