34
winter set
Skip itSoft demand (-63.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.91avg listing price — sweet spot $15–$100
Price range
Incredible$15.00–$39.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good861.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 276K searches
Returns
Bad8.8%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns