32
winter hoodies for men
Skip itSoft demand (-77.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.36avg listing price — sweet spot $15–$100
Price range
Great$10.77–$58.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad28,425.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad$22K$22K/yr · 266K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-77.2%90-day search growth — must beat 0% to launch