40
wine red sweater
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.76avg listing price — sweet spot $15–$100
Price range
Great$12.63–$97.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great24%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,945.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad$0$0/yr · 117K searches
Growth
Bad-87.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad20.0%return rate — above 5% kills the launch gate