36
windbreaker jacket
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$53.27avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$15.44–$147.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,897.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 873K searches
Returns
Bad10.1%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.6%90-day search growth — must beat 0% to launch