40
william afton
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.26avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$4.65–$80.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good749.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$48K$48K/yr · 831K searches
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale