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willa zombies costume
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.19avg listing price — sweet spot $15–$100
Review moat
Great150.6avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.20–$58.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 56K searches
Signals Out of Stock