50
wigs for kids
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but soft demand (-14.8% this quarter) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$16.51avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.20–$38.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,399.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$100K$100K/yr · 327K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Signals High Returns