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wicked movie merch
Skip itSoft demand (-81.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible38.48avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$31.22avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Good$9.55–$138.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 839K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-81.2%90-day search growth — must beat 0% to launch