44
white winter coats for women
Skip itSoft demand (-74.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$43.87avg listing price — sweet spot $15–$100
Price range
Great$13.29–$70.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,533.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$10K$10K/yr · 126K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.8%90-day search growth — must beat 0% to launch
Returns
Bad13.4%return rate — above 5% kills the launch gate