58
white wig
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.65avg listing price — sweet spot $15–$100
Price range
Great$9.38–$37.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good$520K$520K/yr · 1.1M searches
Review moat
Okay2,201.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Returns
Bad8.9%return rate — above 5% kills the launch gate
Signals High Returns