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white trench coat women
Skip itSoft demand (-75.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$40.75avg listing price — sweet spot $15–$100
Price range
Great$12.17–$95.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,615.01avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 278K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 5% kills the launch gate
Growth
Bad-75.4%90-day search growth — must beat 0% to launch