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white tights
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Market size
Good$464K$464K/yr · 1.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,336.51avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.04–$19.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.42avg listing price — sweet spot $15–$100
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Signals High Returns