53
white tie
Worth a lookShows searches that convert (8.6% search→purchase), but high returns (5.2%) keeps it on the watch list.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.7%90-day search growth — must beat 0% to launch
Price range
Good$5.14–$28.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$218K$218K/yr · 254K searches
Review moat
Okay3,100.32avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate