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white t shirts for men
Launch itA $4.2M/yr market growing +16.7% this quarter with returns at 2.8% — clears our launch bar.
Market size
Incredible$4.2M$4.2M/yr · 8.7M searches
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$10.11–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad48,140.52avg incumbent reviews — the moat a new listing must climb