54
white summer cardigan
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but high returns (9.3%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$19.51avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$9.30–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+60.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,274.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 268K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate